Crown Holdings, Inc., based in Yardley, Pa., reflected Wednesday on a series of awards the company received throughout 2022.
The company said its global teams received several awards for its packaging design over the year, including ones at The Canmaker Summit, the Asia CanTech conference, and the International Metal Decorating & Packaging Association (IMDPA) conference. Those events, the company said, honor innovation in metal packaging. Crown’s cans received recognition for distinctive decorating techniques, novel forms, and new efficiencies. In one application, the company reduced material usage by nearly 13 percent.
Crown said its designs were also recognized for creating a unique look and feel for newly launched products, including designs for markets in Thailand, France, Brazil, and the United States, highlighting the company’s ability to deliver region-specific solutions.
“We are proud to receive these innovation awards from top industry organizations because they highlight the many ways we meet customer needs in any global market,” said Dan Abramowicz, Chief Technology Officer at Crown. “From protecting brand identity to helping reduce carbon footprints, our technologies demonstrate our dedication to collaborating with our customers and setting them apart from their competitors. They also highlight our commitment to our Twenty by 30 program, which aims to accelerate sustainability in metal packaging and across our value chain.”
The company said its Chaokoh can for coconut milk won the Supreme Winner and Innovation Category awards at Asia CanTech, as well as a silver medal at the Canmaker Cans of the Year Awards in Prague. The can was designed to solve a counterfeiting issue for Crown’s customer Theppadungporn in Thailand. By replacing the traditional can beading with proprietary Quantum debossing technology, Crown was able to help its client overcome counterfeiting and stand out to consumers with a unique, unmistakable texture, the company said. The can’s texture also provides for almost 13 percent in material reduction compared to traditionally beaded cans, significantly reducing the client’s carbon footprint.
“Crown’s design solution for the Chaokoh coconut milk can address multiple business imperatives, including minimizing risk and increasing distinction on shelf,” said Mr. Kieatisak Theppadungporn, Director and Factory Manager of Chaokoh. “Not only does it protect our brand integrity, but this debossing technology improves our sustainability measures by using less material while still meeting high speeds on our existing production lines. We are consistently impressed by the way our partners at Crown bring innovative ideas to the table and can solve numerous challenges at once.”
Crown also received recognition at The Canmaker Summit for its Therezopolis Gold Lager 350ml can, as well as for its work for 18.21 ManMade and its Spirit Spritzer 3.4 oz body spray can. The company was also recognized at the IMDPA awards in Itasca, Ill.