Kelley Blue Book recently launched the Trusted Advisor Program aimed at making the vehicle trade-in and purchase process faster, easier, and more enjoyable.
The program is in response to a Cox Automotive Car Buyer Journey Study that found car buyers are shopping around less, feel less satisfied with vehicle prices, and do not often trust a dealership has provided the best deal.
The program educates dealers and car buyers through digital and print marketing platforms. Dealerships can join at different membership levels. Participating dealers will display Kelley Blue Book Price Advisor and KBB.com Ratings, Reviews and Award content on their websites.
It replaces the Kelley Blue Book Price Advisor Participating Dealer Program.
“With the new Trusted Advisor Program, Kelley Blue Book is helping instill confidence at all points in the transaction, so dealers and consumers know they are making the best decision possible during the vehicle selling and buying process,” Mike Sadowski, Kelley Blue Book general manager, said. “The Trusted Advisor Program will create a better environment for negotiating a sale through more transparency in the transaction and the availability of trusted valuation information that is backed by more than 90 years in the automotive industry, all to help move inventory faster and deliver a more enjoyable overall experience.”