The International Air Transport Association (IATA), an organization representing approximately 340 airlines, recently launched an initiative to promote air cargo career opportunities worldwide to a broader and younger audience.
The FACE Ambassadors Program, under the Future Air Cargo Executives (FACE) Program, will share professional journeys and insights; contribute to the development and promotion of FACE Summit content, webinars, and digital outreach; lead regional and local outreach initiatives to expand awareness of air cargo career opportunities; and engage internal and external networks to actively support FACE initiatives.
“Young professionals want meaningful careers with opportunities to grow, learn, and contribute to a more sustainable future,” Brendan Sullivan, IATA global head of cargo, said. “Air cargo delivers on all fronts — but we must do more to tell that story and create clear pathways into the industry. The FACE Ambassadors Program connects today’s leaders with those who have the potential to lead the industry in the future. To build a stronger and more resilient workforce for air cargo, FACE Ambassadors will offer guidance, and real-world insight into the great opportunities that exist in our industry.”
Several cargo professionals have joined as inaugural ambassadors. There will be activities year round, and the program’s impact will be measured by tangible outcomes.