Singapore-based Cargobase announced Tuesday it would be opening an office in Detroit to serve as its North American headquarters.
The logistics technology platform for enterprise shippers said it saw tremendous potential in Detroit due to the city’s automotive history and proximity to the company’s existing based of shippers and manufacturers.
“We are excited to call Detroit our home base for our expansion in North America, alongside our office in Mexico… it’s only fitting that a logistics SaaS company would leverage the benefits of the geography and industry landscape available in the region,” Henry Julicher, head of sales in the US and Canada, said. “We see immense potential not only within automotive, but also aerospace, machinery, and battery production, and we recognize the talent and superb quality of life the region offers.”
The company said it is poised to fill the gap in the current Transportation Management System (TMS) landscape where existing solutions mainly cater to domestic needs within the US.
“Many of the current TMS solutions fall short in terms of versatility and agility that today’s supply chains require to successfully navigate disruptions. In a saturated digital freight market, the best TMS for your business is one that seamlessly supports your local, regional or global supply chain flows.” Wiebe Helder, CEO of Cargobase, said. “While our presence in Detroit may be new, our technology is tested and proven. For the past 10 years, our solution has helped automotive manufacturers in Detroit drive down freight costs and optimize logistics operations.”