Touchstone Essentials, a detox and nutritional supplement brand, recently announced it has switched from plastic canisters to bio-PPE pouches for its organic superfood powder supplement line.
The change allows the company to reduce its carbon footprint and the amount of plastic in the environment. The company partnered with Grounded, a packaging producer that manufactures low carbon pouches using bio-based non-GMO technology, to make its pouches.
Touchstone Essentials also collaborated with rePurpose Global, an organization that helps establish plastic waste management systems in areas that do not have the infrastructure.
“rePurpose Global helps us carry our mission of sustainability forward through impact projects, cutting-edge recycling, and ethical wages.” Eddie Stone, Touchstone Essentials founder and CEO, said. “It’s a big step toward making a healthy difference in the world.”
The personal-care industry is responsible for approximately 7.9 billion units of plastic in the United States alone, according to Statista.
Touchstone Essentials’ plastic neutral endeavors have diverted nearly 7,000 pounds of ocean and landfill bound plastics annually, removing approximately 1.4 million pieces of plastic, and supported extra income for 40 waste workers and their families in India.
The pouches are in use for Super Green Juice, an organic greens powder; Organic Super Protein, a plant-based protein mix; and Organic Super Fiber, a superfood-based fiber blend.