Nexgen Packaging announced Wednesday it was launching an eco-friendly hanger product in collaboration with Kidkanai.
While most retail spaces use plastic hangers, Kidkanai, a children’s concept store launched by French retailer Kiabi, offers a unique shopping experience for parents who are looking for responsibly sourced, preloved children’s clothing and accessories. Kidkanai looked to Nexgen, the company said, to find hangers that matched the store’s eco-friendly values. Nexgen’s “Ditto” sustainable hangers will help the store provide packaging solutions that more closely align with its sustainability vision for the retail space, the company said.
“We are all very happy at Kiabi and Kidkanai with the service and support we have received from Nexgen throughout the launch of our concept store,” said Pauline Bachelet, Second Hand Product Manager at Kidkanai. “The Ditto hangers we worked on with Nexgen are very high quality and work well with all of our products. The hangers perfectly complement our preloved garments and showcase our branding clearly. This, along with having a zero-plastic impact, makes Ditto hangers perfect for our new brand.”
The 100 percent plastic-free hanger optimizes seven hangar styles to ensure durability and in-store reusability, Nexgen said. The hangers are 100 percent recycled FSC paper fiberboard and, if thrown away or taken to a landfill, will decompose in under six months.
“The collaboration between Nexgen Packaging and Kidkanai resulted in a perfect match for Kiabi’s sustainable fashion strategy,” Manuel Torres, managing director for Nexgen EMEA. “Our teams worked together to define functional and durable designs while maintaining the sustainability goals of recycled, recyclable, and reusable hangers.”