National’s new website targets innovation, accessibility

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National Car Rental announced last week the launch of their newly designed website, which boasts a more mobile-friendly, innovative, and accessible platform for frequent travelers.

Officials said, in addition to greater functionality, the new endeavor provides a more seamless customer experience with customized language options and currency displayed for both local areas and destination sites.

“We understand that travel today is hectic, but especially so if you’re researching and booking numerous reservations for multiple business trips,” said Don Moore, vice president of Corporate Business for Enterprise Holdings, which owns the National Car Rental brand. “That’s why we always listen very carefully to our customers – we want to be sure that we’re delivering precisely what they want as they plan, select and schedule their business meetings and travel events.”

The website and app are delivering the kind of technology that business travelers are seeking, officials said, offering a vast search function for locations, global destinations, and vehicle classes. It is also specifically designed to meet the needs of Emerald Club members, providing more information about the loyalty club’s services, including essential account management, reservation, and communication options.

The mobile app has decreased the number of clicks required and improved customers’ ability to select vehicles in advance, according to National personnel. Additionally, with the new National app, travelers receive a single point of contact to manage all aspects of the rental experience from reservation to return.