Seeking to counter deaths caused at railroad crossings, the National Highway Traffic Safety Administration (NHTSA) and Federal Railroad Administration (FRA) kicked spring off with the relaunch of a $5.6 million public safety campaign.
The campaign’s message is simple: “Stop. Trains Can’t.” It’s focused on teaching greater awareness when crossing, particularly when active warnings are live, such as the flashing lights or gate arms usually associated with crossings. Drivers need to remember the impetus is on them, because while they can avoid the situation, even if trains see trouble on the horizon, several tons of machine hurdling at top speeds will not be able to stop itself in time.
According to the experts behind the campaign, a freight train traveling at 55 miles per hour can take more than a mile to stop even with emergency brakes engaged due to the size and weight of the freight train.
“Road safety is NHTSA’s mission, and too many lives are lost every year when drivers disregard safety warnings at rail crossings,” NHTSA Deputy Administrator Heidi King said. “Working with Transportation Secretary Elaine L. Chao and FRA, we want every American to understand the danger surrounding rail crossings and to act with safety in mind. Trying to save a few minutes can cost you your life.”
Last year, such collisions killed 270 people. Nearly 100 of the individuals involved died after drivers navigated around lowered crossing gate arms, attempting to beat trains across the tracks. It is currently estimated that either a person or vehicle is struck at a railroad crossing in the United States every four hours.
“Rail safety isn’t just about the safe movement of passenger and freight trains; it’s also about helping the American public be safe near railroad tracks,” FRA Administrator Ronald Batory said.
The ad campaign will run all month long, through Mother’s Day, on all media platforms, including digital, social media, and radio.