Golden West Packaging Group, one of the largest mill-independent suppliers of fiber-based packaging, announced Tuesday it had completed a rebranding effort with the launch of a revamped company website.
The company said it was repositioning itself as a manufacturer of custom packaging products by unifying its 15 locations under one Golden West network. The company said the unification effort would better serve its clients while balancing scalability with flexibility and high-touch customer service.
“Through this journey, we’ve worked very hard to maintain the local, family feel at all of our locations,” said Craig Reese, Golden West CEO. “At the same time, by combining forces under one Golden West platform, we believe our valued customers will further benefit through the many industry-leading capabilities the company has to offer, including our ability to operate on a large scale.”
The company said it has provided packaging solutions to the wine, agricultural, and consumer products markets for seven decades, supplying corrugated boxes, folding cartons, rigid cartons, molded pulp, and other custom solutions to some of “the world’s most essential brands.” The company also provides structural and graphic design, value-added converting, flexographic printing, and lithographic lamination.
The company’s new website will allow customers, associates, and suppliers to see the unified companies and the benefits of “One Golden West.”